One of the most critical components of a successful Retail Loss Prevention (RLP) program is the ability to gain the full support of your employees in carrying out the company’s loss prevention strategy. Technology certainly plays an increasingly central role in RLP, but without the active involvement, indeed, a broad “buy in” of every employee in controlling loss and maintaining safety, no RLP strategy will succeed.
So how do you forge a knowledgeable and engaged workforce that will understand, comply with and execute the agreed-on RLP strategy? One way is through an effective awareness program.
Elements of an Effective Employee Awareness Program
Another highly effective awareness platform is video. Everyone watches videos; They engages both the vision and hearing senses simultaneously. People watch YouTube, news and sports videos on their internet devices as a matter of routine; they share videos with each other, they post videos on Facebook, etc. Create a series of short loss prevention videos segments, each one focusing on a specific element or tactic. These videos should include your catchphrase and/or symbolic character. Again, this is where you partner with your internal marketing team to create videos that are consistent with the company’s messaging.
One benefit of creating these videos is, that once made, they are always available. For example, if you have a monthly topic and create a video each month on that topic, you will soon have a library of video segments that can be accessed and shown anytime. In the retail world’s high employee turnover, new employees can access multiple videos at once and develop rapid awareness. This brings them up to speed with your LP topics quickly instead of just seeing the videos on the monthly cycle. In addition, in a certain month you may have a specific concern or situation, such as a hurricane, and you may want to have all employees re-watch a certain video you had already made on what to do in a weather emergency. The one-time investment in each video should result in long term, multiple returns.
Awareness programs can be developed largely in-house or in partnership with an outside vendor. However, whatever process you choose, make the program fit your company’s needs and culture. Employees respond better to something that speaks to their specific needs and concerns.
An effective awareness program is an essential component of a successful LP program. Utilizing video which includes a catchphrase and/or a symbolic character can be the cornerstone to that effectiveness.
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Please join us for a free webinar covering information to help you stay safe and secure during domestic or international travel.
With more organizations operating internationally, there is a greater need for staff to travel overseas. This brings with it a series of risks to the traveler and the organization if things go wrong.
Based on years of experience supporting individuals and organizations around the world, TAL Global will provide advice and guidance on how to minimize the risks faced while traveling internationally.
The presentation will cover:
Date: December 6, 2017
Time: 10:00 AM PST / 1:00 PM EST
Duration: 30 minutes
Presenter: Mr. Johnathan Tal